Interface    •    Experience

Open Chair

With personal care industry in its digital adolescence, leading hair salons, hair stylists, and beauty professionals are rushing to reach users where most of their attention is – their mobile phones. With a whopping 3.5 hours of average time spent on smartphones, beauty professionals like our client, wanted to make it convenient for customers to efficiently use their services and get the attention back to personal care. Open Chair started out as a platform to book appointments and pick hair styling services, from local salons conveniently through an app. Through the ideation and strategy process, the app evolved to provide customer-oriented, personalized functions that enable users to inquire services, select prices and personally engage with the beauty professionals for a true on-demand salon experience.